Bud Light well and truly stepped in it this year. First they “celebrated” Dylan Mulvaney, then doubled down by denigrating their customer base.
As a result, they took a devastating hit that the company has yet to recover from.
Or have they?
Earlier this week, it was announced that they’d entered a deal with the UFC for a whopping $100 million.
Some think this is basically a sign of surrender by the beer brand.
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